{"id":737,"date":"2023-03-20T12:37:51","date_gmt":"2023-03-20T11:37:51","guid":{"rendered":"https:\/\/bugnion.ch\/?p=737"},"modified":"2023-04-19T12:38:31","modified_gmt":"2023-04-19T10:38:31","slug":"toblerone-parts-ways-with-the-matterhorn","status":"publish","type":"post","link":"https:\/\/bugnion.ch\/en\/toblerone-parts-ways-with-the-matterhorn\/","title":{"rendered":"TOBLERONE\u00ae PARTS WAYS WITH THE MATTERHORN"},"content":{"rendered":"<p>The &#8220;Swissness&#8221; regulation in force since January 1, 2017 has strengthened the protection of indications of source (Swiss, made in Switzerland, Swiss quality&#8230;). The same applies to direct or indirect references to Swiss origin such as the Swiss cross, images of the Matterhorn&#8230;<\/p>\n<p>More specifically for foodstuffs, the main criteria for the indication of Swiss origin (article 48b of the law on the protection of trademarks &#8211; LPM) are a Swiss origin of the raw materials and a place of processing in Switzerland, and more precisely:<\/p>\n<p>&#8220;The origin of a foodstuff corresponds to the place where at least 80% of the weight of the raw materials that compose it come from. For milk and milk products, this proportion amounts to 100% of the weight of the milk of which they are composed\u201d.<\/p>\n<p>&#8220;The indication of origin must also correspond to the place of processing that gave the foodstuff its essential characteristics\u201d.<\/p>\n<p>Therefore, economic actors who use such signs must be particularly careful that their foodstuffs respect the criteria defined by the law.<\/p>\n<p>It is in this context that the famous TOBLERONE\u00ae chocolate bar, which will no longer be manufactured mainly in Switzerland, is forced to remove the representation of the Matterhorn from its packaging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Swissness&#8221; regulation in force since January 1, 2017 has strengthened the protection of indications of source (Swiss, made in Switzerland, Swiss quality&#8230;). The same applies to direct or indirect references to Swiss origin such as the Swiss cross, images of the Matterhorn&#8230; More specifically for foodstuffs, the main criteria for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-737","post","type-post","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/posts\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":1,"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/posts\/737\/revisions\/738"}],"wp:attachment":[{"href":"https:\/\/bugnion.ch\/en\/wp-json\/wp\/v2\/media?parent=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}