Trademarks

Creating a trademark (verbal sign, figurative sign, sound sign, position sign, multimedia sign…) is a means to create a link with customers.
Protecting a trademark is a powerful mean to enhance the value of your company.

A trademark allows you to identify your company’s products and/or services from to those of your competitors. This identification function is increased with the development of digital technologies.

BUGNION® advises you in the development of your strategy for the protection, valorisation and defence of your trademarks in a personalised and trustworthy relationship.
An experienced team of lawyers and trademark paralegals manages a large number of trademarks in Switzerland and in more than 160 countries.

Our expertise in Switzerland and abroad covers the following services:

  • development of personalised brand protection strategies through a business approach ;
  • feasibility study of a trademark application (analysis of the trademark’s registrability, prior trademark rights search, legal risk analysis…) ;
  • management of trademark portfolios (filing, renewal, follow-up on examination procedures and answers to notifications until full registration, recordal of ownership…) ;
  • advice on securing and storing evidence of use ;
  • brand surveillance and competitive intelligence ;
  • monitoring of unauthorised use of trademarks on the Internet ;
  • use investigation ;
  • opposition proceedings ;
  • intervention against counterfeiters , cease and desist letters, assistance in amicable dispute settlements, follow-up on litigations with specialised attorneys ;
  • invalidity and revocation actions before the administrative authorities ;
  • negotiation and contract drafting (assignment, licence, coexistence agreement, co-ownership…) ;
  • audit of trademark portfolios ;
  • training and awareness sessions on intellectual property issues ;
  • development of IP budgets in strict compliance with the economic actors’ budgetary constraints.
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